Post by account_disabled on Feb 24, 2024 20:16:21 GMT -8
Achallenges of peoplebased marketing Peoplebased marketing with Adv Media Lab Peoplebased marketing ideas for tomorrow Newsletter Adv Media Lab Before peoplebased marketing cookies and surroundings The digital approach to marketing has so far essentially followed two paths Create an ad and spread it on the net as much as possible waiting for it to intercept the right users Exploit cookies relying on users browsing habits to a sort of reasoned geography of ads . Just think of the case of products for children if at the beginning they appeared everywhere and in particular on sites dedicated to children the situation has definitely changed over time.
It is the parents who buy this type of product and it is logical France Mobile Number List that the target is them and not their children. Thats why today these announcements appear on sites that have little to do with childhood for example that of the trusted car dealership. The second approach has had some success despite some critical issues . The premise is this a company knows what kind of services and products a user buys and where he buys them and knows how and when to contact him. The problem is that in this way the situations do not differ and all the navigation information ends up having the same value.
How was a cookie associated with the person seeing the ad We are marketers it is our duty to make sure that we reach the right people with the right ad we must not make the mistake of returning to those who have already seen the ad and moved on. Not to mention search and typing errors and how these often lead to pages of little or no interest . Or the fact that sometimes users stumble upon this or that site out of simple curiosity or that they allow others to use their PC.
It is the parents who buy this type of product and it is logical France Mobile Number List that the target is them and not their children. Thats why today these announcements appear on sites that have little to do with childhood for example that of the trusted car dealership. The second approach has had some success despite some critical issues . The premise is this a company knows what kind of services and products a user buys and where he buys them and knows how and when to contact him. The problem is that in this way the situations do not differ and all the navigation information ends up having the same value.
How was a cookie associated with the person seeing the ad We are marketers it is our duty to make sure that we reach the right people with the right ad we must not make the mistake of returning to those who have already seen the ad and moved on. Not to mention search and typing errors and how these often lead to pages of little or no interest . Or the fact that sometimes users stumble upon this or that site out of simple curiosity or that they allow others to use their PC.