Post by account_disabled on Jan 8, 2024 20:08:16 GMT -8
Reasons to use a BTL advertising strategy We have already seen what this concept means, and what services it covers; Now it's time to see what the main reasons are for using this type of actions, instead of opting for more traditional ATL actions. 1. Reach a niche market As we mentioned at the beginning, BTL actions are taken on a more personal and up-close level than AT L actions, and this is why they work better when you are trying to reach a niche market. Let us remember that market niches are very small groups, which share very specific desires and needs, and who - in turn - have very similar tastes, preferences and characteristics. Precisely for this reason it is very difficult to reach such a small sector with massive advertising. On the other hand, with BTL actions you can generate the impact you are looking for and thus sell your product or service. CTA inbound sales service 2. Improve the image of your brand and your products Nowadays we are surrounded by advertising everywhere.
In fact, this has been the case for a long time and that is why new ways of doing marketing and advertising in a less intrusive way have emerged, such as with the Phone Number List inbound methodology. So, if we want our brand to really stand out, it is necessary to do things differently , or we will only become part of that large number of advertisements that we can find both on the internet and on the street. BTL advertising is based on generating an impact on the audience, so with it you will be one step closer to standing out and, therefore, improving the image of your brand. 3. Create a considerable impact on the consumer's mind Returning to what we mentioned in the two previous points, this type of advertising—being different—is more memorable than others, and the fact that customers can remember a brand well is one of the first steps to becoming a brand.
Remember that to comply with this section, you must take the following into account: Involve users, who interact directly with the brand. Do something unexpected in unusual places. Find the comfort zone of the users. Use trends to your advantage to generate more conversations. And speaking of trends, in our podcast we touch on this topic in more depth: 4. Increase brand credibility All of the above generates a good experience for those who interact with the advertising, and even more so if it is natural and non-intrusive, which in turn greatly increases the credibility of the brand. By having this credibility, it is easier for potential customers to choose the brand's products than those of the competition , because they already have it very present in their minds. 5. Allows the user to become familiar with the product or service.
In fact, this has been the case for a long time and that is why new ways of doing marketing and advertising in a less intrusive way have emerged, such as with the Phone Number List inbound methodology. So, if we want our brand to really stand out, it is necessary to do things differently , or we will only become part of that large number of advertisements that we can find both on the internet and on the street. BTL advertising is based on generating an impact on the audience, so with it you will be one step closer to standing out and, therefore, improving the image of your brand. 3. Create a considerable impact on the consumer's mind Returning to what we mentioned in the two previous points, this type of advertising—being different—is more memorable than others, and the fact that customers can remember a brand well is one of the first steps to becoming a brand.
Remember that to comply with this section, you must take the following into account: Involve users, who interact directly with the brand. Do something unexpected in unusual places. Find the comfort zone of the users. Use trends to your advantage to generate more conversations. And speaking of trends, in our podcast we touch on this topic in more depth: 4. Increase brand credibility All of the above generates a good experience for those who interact with the advertising, and even more so if it is natural and non-intrusive, which in turn greatly increases the credibility of the brand. By having this credibility, it is easier for potential customers to choose the brand's products than those of the competition , because they already have it very present in their minds. 5. Allows the user to become familiar with the product or service.