Post by account_disabled on Nov 22, 2023 2:32:32 GMT -8
The study of neurosales is based on understanding three different parts of the human brain. Differentiating each of them, we understand the power of investing in mental triggers and strategies that transform the consumer's decision process into something that is in favor of your business. Luis Herrera May 10, 22 | 5 min read what is neurosales If your marketing and sales strategy is not considering the concept of neurosales, you should know that you may be losing a considerable number of customers without even knowing it. The expression first appeared in 1970 and, since then, has been the basis of a series of studies that aim to evaluate the relationship between the human brain and its purchasing behavior. In this content, we will explore the concept of neurosales and discuss its applications today.
In addition to the technique, it will be possible to understand its practical benefits, such as approaching the public and building customer loyalty. We will address the following topics: America Cell Phone Number List What is neurosales? How does neuroselling work? What are the advantages of neurosales? How to use neurosales to your advantage? What are neurosales? As we have already mentioned, the concept of neuroselling dates back to the 1970s. A study by Paul D. McLean, an American neuroscientist, explored the relationship between the structure of the human brain and the decision processes involved in a purchase. Our brain is divided into three parts. Each of them has different functions, namely: brain of lower mammals,
responsible for the emotional side ; rational brain, responsible for the ability to create ; reptilian brain, responsible for the human survival instinct . The study of neurosales proposes the analysis of the reptilian brain, with the aim of stimulating these instinctive senses that, by themselves, can be responsible for a purchase. This is done through mental triggers, which are strategies capable of increasing a person's interest in brands and products. How does neuroselling work? The neurosales process is developed on specific pillars. The first of them is the pillar of egocentrism , the main characteristic of the reptilian brain. We can understand it as the perception of the need to acquire a material good for oneself.